Our Team

Chief Executive Officer (CEO)

Jeniece Carter-Rae is CEO and Co-Founder of the Business Owners Alliance (BOA), after 30 years of experience in the Professional Employer Organization (PEO) industry. Formerly the vice president of strategic business development for AlphaStaff, Jeniece worked closely with business owners and operators to provide solutions that improve operations and reduce costs. She served a critical role in four of the largest acquisitions in the PEO industry and has a proven track record of success in sales, senior leadership, mergers and acquisitions and building strategic partnerships. Her strong businesses acumen in illustrating the intrinsic and financial value of products services that enhance profits has positioned her as to be an asset in evaluating the operations of many organizations.

Her analytical approach has resulted in advantageous results for her growing network and she continues to provide unparalleled consultative services. As CEO for the BOA, she is focused on membership benefits, vendor relations and continued growth of the organization. Jeniece’s close working relationship with both Ian Burnstein, and BOA’s sister company, the SBOA, make this venture a natural fit in their portfolio of success. Jeniece attended Florida Bible College with a finance concentration and resides in Jacksonville, FL with her children and husband.

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